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Which method does NOT typically involve agents in the insurance sales process?
Career agency system
Mass marketing
Independent agency system
PPGA system
The correct answer is: Mass marketing
Mass marketing is a distribution method that does not typically involve individual agents in the insurance sales process. Instead of relying on agents to sell policies, mass marketing utilizes broader marketing strategies to reach a wide audience directly. This can include direct mail campaigns, television advertisements, or online marketing that targets specific demographics. By promoting insurance products to large groups of people, companies can sell directly to consumers without the intermediary of an insurance agent. In contrast, the career agency system, independent agency system, and PPGA (Personal Producer General Agent) system are all reliant on agents or brokers. These agents have a role in advising clients, understanding their needs, and assisting with the purchasing process. Thus, they are integral to the sales process in those systems, making them distinctly different from mass marketing strategies.