Disable ads (and more) with a membership for a one time $4.99 payment
In the personal producing general agency (PPGA) system, agents primarily focus on what aspect of insurance?
Recruiting and training new agents
Selling insurance policies
Assisting in financial planning
Marketing the agency
The correct answer is: Selling insurance policies
In the personal producing general agency (PPGA) system, agents primarily focus on selling insurance policies. This system is designed for agents who take on a dual role: they not only represent the insurance agency but primarily engage in direct sales of insurance products to consumers. This means their main responsibility lies in identifying potential clients, understanding their insurance needs, and providing them with suitable policies. While other aspects such as recruiting new agents, assisting in financial planning, and marketing the agency could be functions within a broader agency context, the hallmark of the PPGA system is the emphasis on personal sales initiatives. Agents are incentivized to build their own client base, make sales, and generate revenue for themselves and the agency. This model highlights the importance of direct interaction with clients and the relationship-based approach to selling insurance.